The iPhone 5c is coming out in less than two days. The phone will contain the final version of iOS 7 as well generating lots of excitement which is why Apple wanted to ensure the tech community that both items were "designed together."
This new ad promotes the process it took to unite the software and hardware together. This is Apple's statement below.
In the new iPhone 5C, color is more than just something you see.
The hardware and software are designed together so you feel color throughout the entire experience.
The budget phone is going to be released with the iPhone 5s this Friday. Features will include an A6 processor, polycarbonate case as well as multiple multi-colored covers to choose from. Are you excited for the 5c?