Twitter revealed their new Twitter Alerts system, which allows users to sign up for alerts from trusted organizations to deliver accurate information during emergencies, natural disasters, or when other communications services are not accessible. The new program was announced on their blog today.
Twitter Alerts appear on subscribers’ phones as push and/or SMS notifications when authoritative accounts mark Tweets as alerts. Alerts appear differently on your home timeline from regular Tweets; they are indicated with an orange bell.
The system has been made available to local, national, and international institutions that provide critical information to the general public, including law enforcement and government agencies. If you think that your company or business qualifies for the Twitter Alert program, you can sign up here.
If you would like to see a list of the organizations already participating in the program, you can click here.