Idiotic ‘Iron Man 3′ Publicity Stunt Spurs ‘Active Shooter’ Police Response at Theater

Published:9:46 am EDT, May 14, 2013| Updated:9:53 am EDT, May 14, 2013|
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Local police rushed to an "active shooter" situation last weekend at a Missouri movie theater when an Iron Man 3 publicity stunt went horribly awry.

Actors dressed as S.H.I.E.L.D. agents from the blockbuster Marvel franchise — complete with faux assault rifles and sidearms — startled moviegoers, who no doubt still had fresh in their minds images of madman James Holmes, who dressed in full tactical gear when he killed 12 people at a Colorado movie theater last July.

At least one patron called police, who descended on the Capital 8 Theatres in Jefferson City ready for a firefight.

Retired war veteran and PTSD sufferer John Molock told ABC 17 News that the guns looked real to him:

We had just finished watching Iron Man 3. We're just getting into the car when I spotted a man in full assault gear, carrying what appeared to be a modified M-4 and 9 mm on his side.

Local police Captain Doug Shoemaker said:

We received a series of 911 calls stating that a man dressed in all black and body armor and a rifle was walking into Capital 8 Theaters. Everything was in place, it's the opening night of a superhero movie, it's somebody walking in all-dark clothes, everything pointed to bad things about to happen. There's really no good that can come of this.

Needless to say, the stunt was a bust.

Capital 8 Theatres made this apology on Facebook:

iron man stunt gone wrong

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