‘Big Brother Canada’ Kicks Off February 27

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Big Brother Canada houseguests (Via CNW Group/SLICE)

Boasting a diverse cast of attention-seeking Canucks, the inaugural Canadian version of Big Brother kicks off Wednesday, February 27, on the Slice Channel.

Soon to be sequestered in the Big Brother house somewhere in the Greater Toronto Area, 15 Canadians will battle it out for the grand prize of $100,000, a $25,000 Brick gift certificate and a Chevrolet Trax SUV.

Among the contestants already receiving media buzz are Gary Levy, a Toronto-area bartender and fashion stylist; Suzette Amaya, an aboriginal mother-of-three from Vancouver and Danielle Alexander, a 20-year-old former competitive gymnast from Calgary.

In an interview with the Canadian Press, executive producer John Brunton offered a guess about which houseguest will become the fan favourite.

I’ll make a prediction: I predict that Gary [Levy] is going to have a gigantic career after he leaves the ‘Big Brother’ house, whenever that might be. That guy is 100 per cent original. He is delightful.

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Gary Levy (Via CNW Group/SLICE)

Like their U.S. counterparts, contestants are expected to form alliances, pick fights and generally provide Canadian viewers with a solid dose of Schadenfreude as they attempt to survive 10 weeks inside the house without access to the outside world.

Each week, the houseguests will vote to evict one of their own until only two remain. At the end of the 10 weeks the evicted players, known as the Big Brother jury, will choose the winner.

The series will air at 9 p.m. EST every Wednesday, Thursday and Sunday, and will be hosted by Arisa Cox.

Viewers will also have a chance to affect what happens on the show online, says Brunton, adding that footage from the house will be streamed 24 hours a day at bigbrothercanada.ca.

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The Big Brother Canada bedroom (Via CNW Group/SLICE)