Ryan Holiday is a media strategist whose clients have ranged from the infamous Tucker Max to a number of award authors and musicians. He'll be speaking at The Next Web Conference 2013 to discuss how the field of marketing is changing in this technologically-oriented digital age. Keep refreshing for our live blog below.
1:21 P.M. EDT: Holiday talks about how marketing is changing especially with growth hackers. These individuals were responsible for some of the biggest companies we know today.
1:24 P.M. EDT: Growth Hacking is someone who avoids traditional marketing tactics and replaces it with something that is testable and trackable like commercials and money.
1:25 P.M. EDT: Ultimately, growth hackers are self-propogated growth machines. They get users to sites.
1:25 P.M. EDT: A Growth Hacker has to fundamentally change the growth of a product. Holiday cites Instagram as the top example.
1:25 P.M. EDT: Most profound growth Hack is airbnb.
1:28 P.M. EDT: The key to growth hacking is making your product important from the start.
1:28 P.M. EDT: Closing the loop for growth hacking is that you to have to improve your product consistently. Marketers needs to get leads.
1:30 P.M. EDT: Products need to be innovative and testable and trackable. Hackers need to find out how to improve such as Twitter's creation of a user list.
1:33 P.M. EDT: Marketers need to think outside the box. Holiday mentions that he partnered Tim Ferris with BitTorrent to distribute Ferris's book.
1:33 P.M. EDT: Growth Hacking has a much more flexible mindset than traditional marketing. The specific tactics are what matters. Its the way of thinking according top Holiday.
1:35 P.M. EDT: Holiday is doing research on this transition out of marketing. The session has ended. Schedule is running behind.
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