WATCH: Mother Panda Cuddle and Play with Panda Cub in Heart Melting Video

Published:8:08 pm EDT, April 12, 2013| Updated:8:25 pm EDT, April 12, 2013|

What's black and white and adorable all over? This:

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A mother panda roughhouses, wrestles, and cuddles her cute little panda cub in this irresistible video. Mama Panda thinks her little guy is so cute, she can't keep her paws off him. The cooing onlookers in the video seem inclined to agree. One minute into the video you can almost hear the little panda whine, "MOM! You're embarrassing me!"

These creatures are too precious not to get serious about. It's well-known that giant pandas are in trouble--they're the rarest bears in the wild, the World Wildlife Fund reminds us. Pandas are endangered and there are only about 1,600 left in the wild.

Pandas are also difficult to breed and maintain in captivity. We were reminded of this when the 6-day-old panda cub died of lung and liver failure at the Smithsonian National Zoo in October of 2012.

Despite the constant threat to their natural habitat, there is still hope for the giant panda! And you can help in the conservation effort by donating here.

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