http://www.heavy.com/rss/channel/214353 http://www.heavy.com/images/heavy_logos/heavy_logo_144_54_alpha.png http://www.heavy.com 144 54 en-us 90 http://www.heavy.com/video/45839 Mount Fuji is the highest mountain in Japan, or at least it used to be. With Rolling Rock's test to project its logo onto the moon, some poor tourists will see this mountain's first eruption in 300 years!!

]]> http://www.heavy.com/video/45839 Mon, 21 Apr 2008 13:32:41 EDT Mount Fuji is the highest mountain in Japan, or at least it used to be. With Rolling Rock's test to project its logo onto the moon, some poor tourists will see this mountain's first eruption in 300 years!!

]]> Mt. Fuji Explodes!, Copyright Tips http://www.heavy.com/video/41601 Rolling Rock beer's VP of Marketing Ron Stablehorn takes to the streets to let the people know of the company's coming attempt to beam their logo into outer space. Folks will down the beer, but not everyone will be down with moonvertising.

]]> http://www.heavy.com/video/41601 Thu, 13 Mar 2008 14:02:13 EDT Rolling Rock beer's VP of Marketing Ron Stablehorn takes to the streets to let the people know of the company's coming attempt to beam their logo into outer space. Folks will down the beer, but not everyone will be down with moonvertising.

]]> What does America think of Moonvertising? , Copyright Tips http://www.heavy.com/video/41593 The public speaks out in favor of Moonvertising, Rolling Rock's new method of product placement ... on the lunar surface. They'll use a laser beam to launch the famous horse head into space and beyond. The logo has landed!

]]> http://www.heavy.com/video/41593 Thu, 13 Mar 2008 13:51:56 EDT The public speaks out in favor of Moonvertising, Rolling Rock's new method of product placement ... on the lunar surface. They'll use a laser beam to launch the famous horse head into space and beyond. The logo has landed!

]]> Moonvertising is a go!, Copyright Tips http://www.heavy.com/video/41591 How do you feel about advertising on the moon? An executive for Rolling Rock beers attempts to woe the ladies, luring them into the idea of advertising on the moon ... or at least going out on a date. He's demonstrating the plan and making his move!

]]> http://www.heavy.com/video/41591 Thu, 13 Mar 2008 13:48:54 EDT How do you feel about advertising on the moon? An executive for Rolling Rock beers attempts to woe the ladies, luring them into the idea of advertising on the moon ... or at least going out on a date. He's demonstrating the plan and making his move!

]]> Full Moon Parties!, Copyright Tips http://www.heavy.com/video/41589 Rolling Rock has a lot in common with the moon - it's extra pale, has a rich tradition and is best shared with others - so it makes sense for the company to use a laser to put its logo on the moon, right? Let's hope this laser explosion isn't a preview of things to come as Rolling Rock beams it's logo onto the moon.

]]> http://www.heavy.com/video/41589 Thu, 13 Mar 2008 13:43:19 EDT Rolling Rock has a lot in common with the moon - it's extra pale, has a rich tradition and is best shared with others - so it makes sense for the company to use a laser to put its logo on the moon, right? Let's hope this laser explosion isn't a preview of things to come as Rolling Rock beams it's logo onto the moon.

]]> Mini-Laser Explosion!, Copyright Tips http://www.heavy.com/video/42477 What's losing a few world treasures in the name of Moonvertising? Rolling Rock attempts to beam their logo onto the moon but causes some major damage - namely a few ancient marvels, some key infrastructures and some of America's most beloved citizens. Watch more attemps to see if we avoid permanent darkness half the day.

]]> http://www.heavy.com/video/42477 Fri, 21 Mar 2008 11:30:25 EDT What's losing a few world treasures in the name of Moonvertising? Rolling Rock attempts to beam their logo onto the moon but causes some major damage - namely a few ancient marvels, some key infrastructures and some of America's most beloved citizens. Watch more attemps to see if we avoid permanent darkness half the day.

]]> Laserbeam Roasts World Treasures!, Copyright Tips http://www.heavy.com/video/42479 Rolling Rock would like to apologize for accidentally blowing up a pyramid, the stone heads of Easter Island and Florida. Watch more attempts to put a logo on the moon to see if we avoid an eternal eclipse.

]]> http://www.heavy.com/video/42479 Fri, 21 Mar 2008 11:33:12 EDT Rolling Rock would like to apologize for accidentally blowing up a pyramid, the stone heads of Easter Island and Florida. Watch more attempts to put a logo on the moon to see if we avoid an eternal eclipse.

]]> Sorry About Those Explosions, Copyright Tips