When an ad begins with a pretty blond at a party farting loudly, and then declaring â€śwell itâ€™s true that I fart, but I wouldnâ€™t call myself a farterâ€ť, you know youâ€™re in for a good time.
The new ad, released by Ontarioâ€™s Ministry of Health, is taking aim at social smokers by comparing them to social farters.
The pretty young woman in the ad goes on in the video to lay some noisy farts down at the gathering, explaining, â€śIâ€™m a social farter. I really only do it when Iâ€™m out with my friends that fartâ€ť.
She also propositions a guy, asking him if he wants to go outside for a fart. He agrees, and together they let loose on the porch.
At the end of the ad the point finally comes across - social smoking is as ridiculous as social farting. Viewers are then directed to QuitTheDenial.ca, a Facebook page for the ministry's anti-smoking campaign.
Bravo, Ontario Ministry of Health. Bravo.
Social farters fart when they are with friends. Most wtf campaign ever
— O'shane (@herecomesshane) March 20, 2013