So-called "butt billboards" in Minnesota are aiming to save lives by inspiring men to get colonoscopies with giant pictures of rear ends.
Minnesota Department of Health Educator Laura Friedenberg spoke to KARE about the public health campaign:
We don't want to cross that line, but we aren't afraid to step close to it. We want people to be talking about this. It can be an awkward thing to talk about, but hopefully they will see these and get screened.
One billboard features a ginormous plumber's crack, while another shows a businessman with his head literally up his ass. Would this inspire you to get your butt checked?