It was just last week that Sony announced they were holding a meeting on Feb 20th in New York. Many reports have been speculating that Sony will reveal the much-anticipated PlayStation 4. According to the Asahi Shimbum, theyâ€™re not only reporting that the new PS4 will cost around $428, but theyâ€™re also saying the controller will be very similar to the Dual Shock 3. This is the first report weâ€™ve seen with any speculation of the cost. When the PS3 was initially released, the price was $599. The high initial cost of the PS3 led to slow early adaption of the console. With recent concerns of Microsoft's next Xbox, Sony may end up on top early during this next console generation if they keep prices low for gamers.