Fashion Mogul Vittorini Missoni’s Plane Still Missing

Published:6:39 pm EDT, January 6, 2013| Updated:6:40 pm EDT, January 6, 2013|
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Vittorio Missoni, crash, missing, fashion, high fashion, designers

Search efforts intensified today for fashion mogul Vittorio Missoni and five others, who remain missing after the plane they were in disappeared off the coast of Venezuela Friday.

No contact has been made since the plane was about 10 nautical miles from the shore on Friday, CNN reports, and military personnel, boats, helicopters and divers are all assisting in the search. However, the seas are rough, making the search more difficult.

The plane took off from the Venezuelan resort of Los Roques on Friday morning, heading for an international air port outside Caracas, located about 90 miles away, according to Venezuelan Interior Minister Nestor Reverol Torres said. In addition to Missoni, his wife and two other Italian tourists, along with two crew members were on board.

Missoni, based in Milan, lists Katie Holmes, Cameron Diaz and Nichole Richie among its high-end fashion label, best known for its patterned knitwear and signature zigzag stripes.

The family-owned company has estimated sales of between $75 million and $100 million. Missoni, which boasts such celebrity clients as Katie Holmes, Cameron Diaz and Nicole Richie, is a high-end fashion label known for its patterned knitwear and signature zigzag stripe.

The private company, based in Milan, has estimated annual sales of between $75 million and $100 million. It was first created in 1953 as a knitware workship in Gallarte, Italy, and had grown from apparel to housewares, a fragrance line and even a chain of hotels.

The missing mogul and his brother and sister took over the brand in 1996 in hopes of marketing to younger customers. In addition to its high-end line, Missoni has a partnership with Target, which it formed in 2011 to sell a more affordable line of its wardrobe.

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