Qualcomm sells processors. Apparently this year, they thought this was the best way to sell them. From cheesy ways to reach out to the "mobile generation" to irrelevant pop culture references...from Steve Ballmer's over-the-top guest appearance to Maroon 5's trainwreck performance and BigBird! Qualcomm can put together such an embarrassing moment!
CES 2013: Watch Qualcomm’s Trainwreck Of A Press Conference
Sign up for Heavy's daily email and never miss out on our popular stories.
More Tech you need to know