Stop the money machine, Paula Deen said a bad word! As Bill Burr puts it, the puppeteers behind Paula Deen have to pretend to be offended by her racist comments for a certain amount of time before she can start making them money again.
It's a simple formula that Bill breaks down using Dog the Bounty Hunter as a perfect example. Paula is a million-dollar whale and must suffer at least a three-month disgrace period before she can start baking million-dollar cookies on TV again. People like Deen make too much money to simply be put out to pasture, so what to do during this punishment period? The Disgrace Channel is the answer.