Ignatius Le Beau's pretty excited about his new liquor and eager to share its custom distillery process. Other liquors do things the dull and boring way with giant distilleries and abiding by government regulations. That just waters down the flavor and takes out the true southern charm.
Southern Gentleman Liquor's distillation has been developed by Ignatius Le Beau himself. It's a robust taste that's been passed down through generations... and urinary systems. Yea, it's pee.