What kinds of people buy backpacks? Kids and avant-garde dance instructors, of course. Put them together, hire Oingo Boingo to do the soundtrack and you've got this commercial.
Note to self: when getting in the car with my girlfriend, check for a mustache.
Everybody knows nothing says "awesome toilet" like a giant chicken and the word "apricot." And if you don't know that, you are probably an American copywriter. Take note, I will never buy your client's toilet. I will import this one from Japan, even though I don't know anything about it.
This is a classic. In America, we exploit the charm of an effeminate cartoon lizard to sell car insurance. In Thailand, they exploit the violent death/romantic suicide of cartoon lizards to sell fire-resistant, fibre-cement flat board. Win: Thailand.
Horrified about the potential of spending the rest of your life with an ugly woman via an arranged marriage? It's cool, because you both like chocolate-covered sticks. Also, good if you're having an affair.
