So Volvo wants to demonstrate the precision and control of their new FH series semi truck. They could have a bunch of engineers yammer on about how great it is, or show some kind of computer simulated video, but who wants to see that?
What they opted for instead was to have record-holding highliner Faith Dickey walk across a steel cable as two trucks barrel down the highway towards an approaching tunnel. Faith details that she's walked higher lines and in more intense winds, but never while moving forward. She's only got a certain amount of time to make the crossing before the trucks hit the tunnel and she meets the fate of Wiley E. Coyote. It's a pretty intense stunt, and certainly one hell of a way to advertise a truck. Kudos to you, Faith, you've got more balls than most action stars today.